Generally, when women and birthing people receive care from the NHS it’s high quality and compassionately delivered, but that isn’t always the case.

Following the highly reported on Ockenden Review into maternity services at the Shrewsbury and Telford Hospital NHS Trust, it has been recommended that an independent role be established to support individuals to voice concerns and experiences in relation to their care.

These recommendations have been taken forward by NHS England in the form of pilot projects taking place across England.

People First, a locally based advocacy organisation, have launched the North East and North Cumbria Maternity and Neonatal Independent Senior Advocate team.  

This is a free service designed to empower individuals to share their views and concerns within the healthcare system. Our dedicated advocates will guide and assist people in understanding healthcare processes, attending meetings, and navigating investigations and complaints procedures.

This pioneering pilot aims to provide invaluable support to people who have experienced “adverse outcomes” during their maternity and neonatal care and navigate the complexities of maternity and neonatal healthcare.

Crucially, the Maternity and Neonatal Independent Senior Advocates are employed by People First, ensuring independence from the NHS and affiliated trusts.

About Maternity and Neonatal Independent Advocates, CEO of People First, David Blacklock said:

“When things don’t go as they should, people often feel overwhelmed, scared and angry. Independent Senior Advocates, who do not work for the NHS, and are independent from NHS services will provide essential support, information and help people to have a voice.”

David continued:

“This service will be powerful for anyone who needs someone by their side in, what could be, one of their darkest moments.”

Throughout this pilot People First ensure the voices of women, birthing people and families are heard with in the healthcare system.


Samantha Allen, Chief Executive, North East and North Cumbria Integrated Care Board who fund this work said:

"Women and families need to know that if they have any concerns about their experience of NHS maternity and neonatal services in the North East and North Cumbria, they will be listened to and can get the help they need to ensure their concerns are investigated correctly and are supported throughout the process.

 We know it can be challenging going through a complaints and investigation process, this free independent service will help support them, as much as they need, to voice their views and wishes to other people, as well as help understand the options available to them."

For more information about the Maternity and Neonatal Independent Senior Advocates initiative, please contact MINSA@wearepeoplefirst.co.uk or telephone 0300 3038038